Released in One Week - It`s Lunch Time!

Released on = July 18, 2007, 9:45 pm

Press Release Author = N.Y.L.A. Entertainment Group

Industry = Entertainment

Press Release Summary = Having already sold 100,000+ records, appeared on over 25
albums, and collaborated with some of the industry\'s finest artists, Lunch is eating
everything alive.

Press Release Body = ATLANTA, July 20, 2007-- You may already be familiar with the
unique sound of Lunch. He\'s rapped on three Reebok radio commercials with DaOrfenz
featuring Allen Iverson and Nick Van Exle. His discography boasts plenty of
collaborations with major label talent including Akon, Styles P, WC, Rayvon, Kurupt,
Dominoe & KRS 1 for Temple of Hip Hop. His underground street appeal has secured his
guest appearance on over 25 independent albums and over 70 mixtapes. He's even
released 3 albums in one week with 20,000+ units sold, mostly in Southern Los
Angeles. Plain and simple, he\'s everywhere- in magazines (Allhiphop.com, True
Magazine, etc.), on radio (Wild 96, 106.1 KMEL, Power 106, etc.), and in the streets
grindin\' hard- a strategy that has already positioned him to be a leader in the new
generation of Hop Hop lyricists.

Meet Lunch. Although recently signed with Federal/Universal Distribution, he\'s been
releasing albums on his label, Homeless Nation, since \'97 with 100,000 plus units
sold independently in the streets of the Inland Empire (Southern L.A.) and across
the nation. With his latest album, "Heart of a Lion," scheduled for release August
14, Lunch is about to introduce the Inland Empire to a mainstream audience. The
first single, "Get \'Em Girl," is already receiving 90-110 spins per week on urban
and mainstream stations across the nation. The classic album features label mates
Diamonique and Homeless Nation as well as 40 Glock (G-Unit), Styles P, Rayvon,
Kokane, and more. This album brings to the table a universal sound with cleverly
choreographed lyrics and showcases to the world the new generation of West Coast Hip
Hop.

"The name Homeless came about because we never felt part of any one society; we were
outcasts. Homeless Nation is a movement, it's a way of life, it's a religion, and
it's a style of music," says Lunch.

Lunch is available for inquiries, interviews, and appearances by contacting (404)
437-0078 or Fabiola@NYLAEntertainmentGroup.com. Please visit
myspace.com/LunchDaGeneralhn for music and updates.

A comprehensive media kit, including bio, fact sheet, & press clippings can be found
at www.NYLAEntertainmentGroup.com/Lunch_mediakit.html

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About N.Y.L.A. Entertainment Group

N.Y.L.A. Entertainment Group specializes in providing marketing, public relations,
and project management services for the music, fashion, and entertainment
industries. Our services include music marketing, marketing consulting, public
relations services, record label consulting, online marketing, and general marketing
services.

Contact:
Fabiola Fleuranvil
Direct: (404) 437-0078
Fabiola@NYLAEntertainmentGroup.com

Web Site = http://www.NYLAEntertainmentGroup.com

Contact Details = Fabiola Fleuranvil
Direct: (404) 437-0078
Fabiola@NYLAEntertainmentGroup.com